The flag belongs to everyone, not just veterans, but not everyone enjoys the rights and protections it represents. That's what black football players are protesting, and that's what conservatives refuse to acknowledge, or even discuss. Instead they hide behind the flag. Conservatives aren't 'respecting' veterans when they do this, they're using veterans to distract people from their own selfishness and racism.
"To have the president-elect of the United States simply reject the fact-based narrative that the intelligence community puts together because it conflicts with his a priori assumptions — wow."
— General Michael Hayden, Director of NSA and CIA for George W. Bush
Analysis of MMORPG play as economic activity